Ive been asked, Bonita how is it that youre able to get new clients into your programs and grow a lucrative business while working so few hours, and with such little marketing effort?
Is it because you have a huge list, or network like crazy?
I can honestly tell you it is not because of either of the reasons above. My list is under 1,000 people, and I hardly network at all.
So, whats my secret?
The secret is to carry out simple and consistent marketing and business-building activities on a weekly basis. Here 3 things I do to get new clients, and build a lucrative, joyful business:
1. Consistent Marketing
You certainly dont have to be doing every marketing activity you know about to grow a successful business. In fact, I tell my clients that Id rather have them do one marketing activity consistently, rather than do 2, 3, 4, or more inconsistently. The key is CONSISTENCY.
If you network, network at events where your market niche or business referral partners attend consistently. If you speak, speak regularly. If you give preview workshops, have a pre-defined schedule when you deliver them. If you publish an e-newsletter, do it at least twice monthly (weekly is even better).
The truth is the only regular marketing Ive done the past 18 months is publish an e-newsletter and attend carefully selected live events; the result-a 6-figure biz in 12 months, working an average 10 hours per week.
The take-a-way here is you dont have to do every marketing activity you know about; you do have to be consistent.
2. Follow-Up with Everyone