Satisfaction guarantees are essential to convincing uncertain prospects to register for your seminar. Its how you ease their fears about making a mistake in signing up for your event.
There are several types of guarantees you can offer when promoting seminars. Which do you feel most comfortable with?
Lifetime guarantee: if participants become dissatisfied with their attendance at the seminar at any point, either at the event or even months later when theyre using the information, youll give them a total refund of their registration fee. Add even more power to your guarantee by also giving them a gift or cash bonus to compensate them for their trouble.
Total satisfaction or 100% money back with a time limit, say 30 to 90 days. You might require that attendees prove that they honestly tried implementing the information taught in the seminar. Attendees get to keep their seminar materials.
Total satisfaction or 100% money back, no questions asked. Prospects must speak up and ask for their money back by the end of the event. You may want to let them keep their materials, but you could require that they turn them in.
Partial attendance with a total-satisfaction guarantee. Participants can attend part of the event (e.g., the first morning or the first day). Then, if theyre not satisfied, they can turn their materials in at the registration table for a full refund.
Total satisfaction or you offer a partial refund. You withhold either a percentage or a specific dollar amount to cover your meeting room costs. You can use this with any of the guarantees above, though its more common with #3 and #4.