3 Ways to Identify the Seminar Benefits That Are Most Important to Your Audience
To persuade prospects to register for your seminars, your marketing copy must adequately explain the value of your training. One critical way you can do this is by accurately describing the benefits of attending your seminar.
Many seminar promoters and trainers believe that its enough to merely tell prospects what theyll be learning at the event. However, for the biggest impact (and registration results), you need to go one step further by providing specifics about how prospective attendees could and probably will benefit by learning the information youll teach at your seminar.
Connecting the dots by spelling out the benefits will win you more registrations because it eliminates the need for prospective attendees to think about and analyze the potential benefits. It makes it easier for them to visualize how much better life will be once they have learned and mastered your content. It helps to move the sales conversation from your prospects heads, where they could just as easily rationalize that they dont need to participate in your seminar, to their guts, where theyll feel the impulse and desire to buy.
There are three different ways you can pinpoint the benefits that are most important to your prospects. Use these methods alone or in combination.
1. Identify solutions. Start by writing a list of the challenges or problems your customers are facing. What are the solutions to these problems? What would the reverse scenario be? The answers to these questions are the solutions you can identify as benefits.
For example, if your audience is facing shrinking profit margins because of a flat market or increased competition, tell prospects that you can help them grow their profit margins, gain market share in the face of increased competition, and make their business stand out in a sea of competition.