Waiting on hold isnt the greatest thing in the world. However, for many businesses it is a necessity to have an on hold marketing strategy. Not only does it make economic sense from a cost savings perspective, but recent data shows that 20% of callers make a purchase because of what they heard while on hold.
Creating a strong brand require consistency across all of your customer touchpoints. The majority of businesses forget that sound has a huge impact on how customers feel about you. Just think of the movie Jaws. How do you feel when the two note theme comes in. Scared, right?
As a business you can use these associations to your advantage. Only an expert composer can help you navigate the connections that sound has. Working with a composer or songwriter is simple as most of them are easy going people.
Here are a few tips on how to create an enjoyable experience for your clients and customers who are waiting for you:
1. Keep it Slow
Using slower tempo music reduces the perception of wait time. Studies have also shown that slower music helps to relax the mind and ease aggression. This will ensure that happy customers reach your customer server staff. By doing this you also increase the chance of getting business from that customer.
2. Use the Right Voice
Its important that you remember that your phone system is a key touchpoint for your business you must keep it inline with your brand. By using a voice that is consistent with your brand you can also increase the power of other marketing initiatives because consistency builds trust.
3. Use the Right Music
You might think a voice is all you need for your phone message, but forgetting to use music is like having salad without the dressing its too dry.
This is a preview of The Top 3 Ways to Improve Your On Hold Marketing
Email Marketing Freeware Does It Really Work?
Marketing is base of every business aware among people. Depending on the facilities, place and population marketing is planned. The most cited example is village people, explain what is your business product is, make them understand he would carry forward the same to his friends and thus it spreads all over the business making your business successful. Television and other modes of advertising are also one of the best modes of advertising.
According to the interest of the people, the medium of marketing is changing day by day in this 21st century.We find few developed and developing countries use Internet as marketing medium, few countries rely on Televisions and few still rely on newspapers. Now, days have been changed to electronic medium, business man using cheap and best method of marketing.You can promote your business through few of the available resources that are very cheap at cost and timesaving and they are promoting through fax, via Emails, SMSs and through PPC. Each and every have its own advantages and disadvantages there.
Email marketing is most popular method among them all. Just because of cheap, best and good feedback from user. In email marketing bulk of email address to be collected and send email newsletter, containing services, promotions and new business strategies, to all of them in bulk. It is not possible for us to send the emails in bulk manually, there are lots of software available in the market that help us know the sender and recipient of the emails, tracking time, emails that bounced back, junk emails, whether the email sent was read or not etc.
Due to affordable price, good response from the users, promoting through emails is the one of the finest way to approach people. Excellent record of emails, best planning strategy in business is the only way to market through emails. To get the email addresses we have multiple ways, to buy the email addresses legally from the email service provider or any other or to go through RRS Feeds or subscribers. Every resource should have separate database like Electronics and Entertainment. This lets us know the feedback categorized.